A highlight of the Internet Marketing Association’s IMPACT16 event coming up in Las Vegas Sept. 19-20 will be a special panel discussion on the topic of “Education Disruption and Internet Marketing.”

This distinguished panel will address two key aspects of the issue. First, access to education is fundamentally changing as a result of the Internet. In response, what are modern educational institutions doing to capitalize on reaching new students in new ways? And second, marketing in the education space, both higher and K-12, is thereby being transformed. Internet marketing techniques have become an absolute necessity for many traditional educational institutions that are having to recruit students for the first time.

Details of the panel are as follows:

Date/Time: Mon., Sept. 19, 3 p.m.


  • Dominick Sirianni, VP Interactive Education, Internet Marketing Association


  • Andy Hoang, CMO California State University Long Beach
  • Sandeep Krishnamurthy, Dean, University of Washington Bothell School of Business
  • David May, Director of Web and Interactive Marketing, Chapman University
  • Melanie Mitchell, Acting Director of Professional and Continuing Education, Oregon State University

“Education Disruption and Internet Marketing” is just one example of the opportunities to gain insights into the latest trends and best practices at IMPACT16. The event will feature additional panels, keynotes and breakout sessions including a Start-up Battlefield 3 and Women Leaders Group, with a welcome reception at the brand-new Skyfall Lounge at the Delano. In addition, IMA will present the IMPACT16 awards to those who exemplify best-in-class creativity, expertise and results achieved by the top practitioners of Internet marketing across every business segment.

For complete details and event registration, visit


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About the Internet Marketing Association

The IMA is one of the fastest growing Internet marketing groups in the world, with more than 1,000,000 professional members in fields including sales, marketing, business ownership, programming and creative development. It provides a platform where proven Internet marketing strategies are demonstrated and shared to increase members’ value to their organizations. IMA is underwritten by corporate partners to provide an opportunity to learn, engage and define best practices without making a financial commitment.