Page 47 - June-July 2015 Magazine For Flipbook

But, as it has done in the past, Romancing the Home has found ways a home
to evolve with changing times. One thing the owners have found is interior,
that drought-resistant plants, like succulents and cacti, are making a garden,
comeback. So they’ve formed a partnership with a local gardener who specialty
specializes in those types of plants, and is helping them by supplying a gift shop
few for the outdoor section of the store.
“She grows them all at her house and arranges them all—we’ve done CCuussttoomm FFuurrnniittuurree
pretty well with them,” Machado said. “We also had a local lady who AAcccceenntt PPiieecceess
does jewelry, and a few other local partnerships.” WWaalll DDeeccoorr
Machado said that the bulk of the customers who aren’t homeown- TTaabblleettoopp
ers tend to come looking for gifts for their friends and family, espe- FFlloorraall
cially during the holidays. In that spirit, if you have the opportunity AArrcchhiippeellaaggoo
to check out Romancing the Home, the holiday season might be a CCaannddlleess
good time to do it. They put in a little extra effort to give the store BBaatthh && LLoottiioonn
a Christmas theme. A few years ago they’d have a tree or two, but in JJeewweellrryy
keeping with their theme each year they find a way to make it bigger CChhiillddrreenn’’ss BBooookkss
and better than the last. && SSttuuffffeedd TTooyyss
“We convert into a Christmas store during the holidays—we get CCaarrddss &&
about 20 trees in here and we turn the store around,” Machado said. SSttaattiioonnaarryy
“Christmas is huge for us, and that sort of evolved on its own.”
Machado also said that he’s willing to travel to local customers’ homes 661177 FFiirrsstt SSttrreeeett,, BBeenniicciiaa
to get a better sense of their needs and to help them find the best pos- SSuunnddaayy -- FFrriiddaayy 1111--55 •• SSaattuurrddaayyss 1100--66
sible fit for whatever they have planned. He said homeowners looking
to remodel make up a good portion of the store’s clientele, so if you’re www.b7e0n7.i7c4i7a.1-7r1t7h.com
curious about something, here’s a guy with more than a decade in the
business. June/July 45
“Benicia’s a good little town,” Machado said. “We’re happy to be here.
It’s a nice little tourist town.”
Romancing the Home is located at 617 First Street, in Benicia. For
more information, call (707) 747-1717, or visit www.benicia-rth.com.

Nate Gartrell grew up in Benicia, studied journalism in
college, and has written for a handful of media outlets since
age 15. He aspires to visit all 30 Major League Baseball
stadiums and to hit the trifecta at the horse track.

www.LHMag.com